I created this mid-funnel document with the intent to highlight one of Billhop's unique product features, the approval workflow, which can be tailored to the needs of enterprises with complex processes.
I initiated this product feature series as part of our strategic move into product marketing.
22.6% | 19.46% Click-through rate |
This top-funnel content was written with the intent to raise awareness on a prevalent issue within the payments industry and capture the interest of Billhop's target audience.
It also serves as a natural avenue to showcase Billhop's solution, a catalyst for fostering a more sustainable and efficient supply chain.
This copy complements an extended blog post discussing the benefits of paying suppliers by credit card, guiding interested prospects deeper into the sales funnel.
14.23% | 11.06% Click-through rate |