Strategic Content & Copywriting
Editorial & Long-Form Writing
01 — Project overview
I was in charge of all the marketing content promoting Billhop's partnership with the accounting software, Xero.
02 — Creative process
I conducted in-depth interviews with our lead engineer to gain a comprehensive understanding of the integration process. Given my role as the ghostwriter for the managing director, I also engaged in an extensive interview with him to tailor the article's tone and content according to his preferences.
The article was given prime location, immediately following the cover story. It's a clear indication of the editorial team's recognition of its quality and relevance.
SEO & Thought Leadership
Boosted rankings for a high-competition keyword, landing SERP position 6 within a week—ranking alongside dominant sites like BBC and The Guardian.
Optimised for high-search keywords, driving strong SERP performance while simplifying complex scientific concepts for a broad audience.
Developed an expert interview series to break down industry shifts, providing valuable insights while improving search visibility for trending topics.
Brand & Marketing Copy
Clear digital ad emphasising Billhop's seamless credit card payment solutions for supplier invoices.
Full-page ad promoting Billhop's ability to improve cash flow through extended DPO and credit card payments.
Professional banner ads positioning Billhop as a trusted financial solution on a business news website.