Ghostwriting Projects

01 — Project overview

I was in charge of all the marketing content promoting Billhop's partnership with the accounting software, Xero.

02 — Creative process

I conducted in-depth interviews with our lead engineer to gain a comprehensive understanding of the integration process. Given my role as the ghostwriter for the managing director, I also engaged in an extensive interview with him to tailor the article's tone and content according to his preferences.

Page 12 of Issue 34

The article was given prime location, immediately following the cover story. It's a clear indication of the editorial team's recognition of its quality and relevance.

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